Pure White Tire

Carbon Black Free

Early bird sales

Pure White Tire

Carbon Black Free

Early bird sales

Early Bird Limited Sales

Sales Start scheduled for January 15, 2025

Days
Hours
Minutes
Seconds

2 Pack, 700 28C (Clincher)

Free Shipping Worldwide

30-day money back guarantee

Specifications

ColourWhite
Wheel typeClincher
SIZE700 28C
ETRTO28-622
WEIGHT240g
PSI60-100
BAR6.0-7.5

Pure White Tire for Road Bike

$150

Clean Appearance

Please swipe left or right to view.

Drive performance

Standard tire performance is achieved.

Abrasion resistance performance

The possible driving range is 3000-5000 km.

Wet-grip performance

Intermediate level of grip performance when braking on wet road surface

Rolling resistance performance

Ratio of rolling resistance to tire load is at intermediate level

Issues

Old and New Environmental Issues with Tires

Old Issue

Use of carbon black

Tires are reinforced with a tire reinforcement called carbon black.
The tire becomes black instead of stronger.

No technological innovation in over 100 years

It is an old technology, in use since 1910.

Large CO2 emission

Carbon black, which is made by burning petroleum, has significant CO2 emissions from production to disposal.

New Issue

Environmental impact of tire dust

Microplastics problem

TRWP : Tire Road Wear Particles

Microplastics are microscopic plastic particles smaller than 5 mm; in 2018, the Western Gastroenterological Association announced that microplastic fragments are being taken up by humans via marine organisms.

Solution

Nanotechnology

Extremely small-world technology

One nanometer is one millionth of a millimeter. Nanotechnology is a technology that allows us to freely control materials on the atomic and molecular scale. We will apply this technology to environmental tires.

Bio Tire Reinforcements

Our mission is to bring innovation to black petroleum-based tires.

Intentional Impact

If completely replaced, CO2 and microplastic emissions could be reduced by 80% compared to conventional methods.

CO2 emissions

Potential reduction of 80%

Microplastic emissions

Potential reduction of 80%

Please click here for the LCA calculation report.

About Us

LIPPER

We are a Japanese startup working on the development of white tire with naturally derived material using nanotechnology and mechanochemistry.

M. Suzuki

CEO

After working in new business development at a research company, ...

Our base

Ecosystem

We are located in Shizuoka Prefecture’s Fuji City, home to beautiful Mt. Fuji and Suruga Bay.

This location is home to a sophisticated ecosystem of nanocellulose technology, featuring top-tier research institutes, private companies, and public networking organizations.

Early Bird Limited Sales

Sales Start scheduled for January 15, 2025​

Days
Hours
Minutes
Seconds

2 Pack, 700 28C (Clincher)

Free Shipping Worldwide

30-day money back guarantee

Specifications

ColourWhite
Wheel typeClincher
SIZE700 28C
ETRTO28-622
WEIGHT240g
PSI60-100
BAR6.0-7.5

Pure White Tire for Road Bike

$150

Beautiful Clean​

PURE WHITE TIRE

The first project

Carbon black free

PURE WHITE TIRE

Our challenge has just begun

From Early Applicants

Expectations

I look forward to giving it a look that it didn't have before.

Maroua

It looks impactful and I look forward to the day when I can run it.

Alexandra

Interested in living in harmony with the environment.

Larissa

Love white products

Sara Designation

I was looking for white tires.

Ana Designation

Milestones

Mass production is scheduled to begin in 2025.

Pre-order acceptance

July, 2024

Production begins

December, 2024

Shipments begin

January, 2025

Latest News

Please refer here for the latest information.

CONTACT

Inquiries will be responded to within 24 hours.

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    Next Challenge

    Mountain bike
    Automobiles

    To Be Continued.

    Early Bird Limited Sales

    Sales Start scheduled for January 15, 2025​

    Days
    Hours
    Minutes
    Seconds

    2 Pack, 700 28C (Clincher)

    Free Shipping Worldwide

    30-day money back guarantee

    Specifications

    ColourWhite
    Wheel typeClincher
    SIZE700 28C
    ETRTO28-622
    WEIGHT240g
    PSI60-100
    BAR6.0-7.5

    Pure White Tire for Road Bike

    $150

      This site is protected by reCAPTCHA and the Google

      Privacy Policy and Terms of Service apply.

        This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.