Turning black tires white

Nanotechnology Tire Reinforcement Materials

Contributing to the realization of a decarbonized society and abundant oceans


Conventional Technology

Carbon Black

Tires are strengthened with carbon black, a tire reinforcement material.

As a result of this strengthening, the tire is turned a black color.

0 million tons

Annual CO2 emissions from carbon black production

0 % of Carbon Black

is used in tires.

Tire dust as a new environmental issue

The environmental impact of Tire and Road Wear Particles (TRWP) is an emerging area of concern.

0 %

of Microplastics

are also reported to originate from tire dust.

0 years later

Regulations on tire dust emissions

will be adopted by the EU in a progressive step.


Bio Tire Reinforcements

Our mission is to bring innovation to black petroleum-based tires.

Intentional Impact

If completely replaced, CO2 and microplastic emissions could be reduced by 80% compared to conventional methods.

CO2 emissions

Potential reduction of 80%

Microplastic emissions

Potential reduction of 80%


Mass production is scheduled to begin in 2025.

Project launch

September, 2021

Successfully developed original technology

Adopted as a Japanese national project, we succeeded in dispersing nano-level materials in rubber - a feat that had previously been deemed difficult to achieve.

December, 2022

Positive driving test results

We tested the tires on the road with excellent results, with wear resistance and power consumption improving by about 20%.

September, 2023

Public road test starts

The tires will be fitted to local government rental bicycles and commence operation.

April, 2024

Mass production starts

Full-scale mass production by leading tire manufacturers is scheduled to begin.

January, 2025

Creation of new markets

We will provide tire reinforcements for progressively larger mobility applications, creating a new $40 billion market by 2035.

Our innovation has just begun

We are actively pursuing some of the world's leading themes in Research and Development.

CNF rubber dispersion masterbatch
Nano miniaturization
Single-nano dispersion technology
Nano Rubber Biodegradation Technology
CNF rubber bio-coloring


We are located in Shizuoka Prefecture’s Fuji City, home to beautiful Mt. Fuji and Suruga Bay.

This location is home to a sophisticated ecosystem of nanocellulose technology, featuring top-tier research institutes, private companies, and public networking organizations.

Our base

Mie Laboratory


Our team consists of experienced professionals in technology development, mass production, sales, and impact management.

M. Suzuki


After working in new business development at a research company, ...

M. Kimura


After serving as senior managing director of an office automation consumables manufacturer, ...

Mobility Decarbonization

The mobility decarbonization revolution is not only about electrification.


We welcome you to explore the decarbonization potential of our tire technology.


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