Issues
Conventional Technology
Carbon Black
Tires are strengthened with carbon black, a tire reinforcement material.
As a result of this strengthening, the tire is turned a black color.
Annual CO2 emissions from carbon black production
is used in tires.
Tire dust as a new environmental issue
The environmental impact of Tire and Road Wear Particles (TRWP) is an emerging area of concern.
of Microplastics
are also reported to originate from tire dust.
Regulations on tire dust emissions
will be adopted by the EU in a progressive step.
Solution
Alternative to carbon black
Natural Tire Reinforcement
The tire reinforcement market has gone without significant technological innovation for more than a century.
Bio Tire Reinforcements
Our mission is to bring innovation to black petroleum-based tires.
Intentional Impact
If completely replaced, CO2 and microplastic emissions could be reduced by 80% compared to conventional methods.
CO2 emissions
Potential reduction of 80%
Microplastic emissions
Potential reduction of 80%
Milestones
Mass production is scheduled to begin in 2025.
Project launch
September, 2021
Successfully developed original technology
Adopted as a Japanese national project, we succeeded in dispersing nano-level materials in rubber - a feat that had previously been deemed difficult to achieve.
December, 2022
Positive driving test results
We tested the tires on the road with excellent results, with wear resistance and power consumption improving by about 20%.
September, 2023
Public road test starts
The tires will be fitted to local government rental bicycles and commence operation.
April, 2024
Mass production starts
Full-scale mass production by leading tire manufacturers is scheduled to begin.
January, 2025
Creation of new markets
We will provide tire reinforcements for progressively larger mobility applications, creating a new $40 billion market by 2035.
Our innovation has just begun
We are actively pursuing some of the world's leading themes in Research and Development.
Latest News
Please refer here for the latest information.
Ecosystem
We are located in Shizuoka Prefecture’s Fuji City, home to beautiful Mt. Fuji and Suruga Bay.
This location is home to a sophisticated ecosystem of nanocellulose technology, featuring top-tier research institutes, private companies, and public networking organizations.
Our base
- Fujioka123, Fuji, Shizuoka Pref., JAPAN 417-0841
- suzuki[at]lipper.io
Mie Laboratory
- 599 Miyamoto, Iitaka-cho, Matsusaka-shi, Mie, JAPAN 515-1614
- 81-598-67-6819
- kimura[at]lipper.io
Team
Our team consists of experienced professionals in technology development, mass production, sales, and impact management.
Mobility Decarbonization
The mobility decarbonization revolution is not only about electrification.
