For Clean Mobility

Biotechnology Tire Additive

Contributing to the realization of a decarbonized society and abundant oceans

For Clean Tires

Biotechnology Tire Additive

Contributing to the realization of a decarbonized society and abundant oceans

ESG Project

Impact management with WEF 'Ocean Impact Navigator'

New Material

Use of Innovative Biotechnology

Clean Mobility

Clean Cars by Fuel-efficient Tires

Social issue

Conventional Technology

Previous Tires

Conventional tires pose a major challenge due to their use of additives containing harmful substances and the significant CO₂ emissions generated during their manufacturing and incineration processes.

High CO₂ emissions

It is noted that the process from manufacturing to disposal emits large amounts of CO₂, posing a significant burden on climate change.

Use of Hazardous Substances

Conventional tires contain hazardous substances such as additives and carbon black, raising concerns about their impact on the environment and human health.

Tire dust as a new environmental issue

The environmental impact of Tire and Road Wear Particles (TRWP) is an emerging area of concern.

0 %

of Microplastics

are also reported to originate from tire dust.

0 materials

make up a tire

some of which contain toxic substances.

Solution

We aim to solve this problem by switching to natural materials for tire production.

Through biotechnology

Environmentally conscious tires

We are developing next-generation tires that utilize recycled resources without harmful substances and minimize CO₂ emissions from manufacturing to disposal.

Shift to Natural Materials

We aim to create tires that utilize recycled resources and avoid the use of harmful substances.

Low carbon emissions

Reduce CO₂ emissions through energy-efficient manufacturing and recycling.

Our technological innovation has only just begun.

The world's most advanced R&D themes are being pursued simultaneously.

Nanocellulose
0%
Biosilica
0%
Biochar
0%
Recycled polyester
0%
Polyrotaxane
0%
Modified Lignin
0%

FutureTech

Fully leveraging cutting-edge frontier technologies

We will actively incorporate cutting-edge technologies that have not yet been fully implemented in society and apply them to tire development. We will achieve a high level of performance and environmental compatibility, paving the way for a sustainable mobility future.

MIT Venture Forum Program of Japan

Clean Tech Open Global Ideas Pitch Award 🔗

Europe Long-term Program（JETRO） 🔗

Ocean Impact Organisation Boost

TechCrunch Startup Battlefield 🔗

Climate Tech Award (Climate Tech Ventures)

Significant reduction in the environmental impact of tires is expected.

Cecilia Tam (CEO and Co-Founder of Futurity Systems)

LIPPER's “White Solution” is truly like a ray of light.

Renaud Hellinger (Architect, Former Principal at Rotor)

Eco-Friendly Tires

Our mission is to drive innovation in tire development through sustainable materials.

The Century of Bio Begins

Research into biomass materials has flourished over the past 15 years or so, but I believe the real game is still ahead of us.

Whereas the 20th century was the century of petroleum, I believe the 21st century will be the century of bio-based materials.

This is a new technological field that will grow over the next 20 to 30 years.

Tire additives we want to reduce usage

The diverse additives that support tire performance contribute to safety and durability, but they also contain substances that are carcinogenic and cause environmental pollution.

  • 6-PPD Anti-Aging Agent

    It is used as an antioxidant, but its decomposition products have been reported to exhibit strong toxicity to aquatic organisms.

  • Carbon Black Reinforcement Material

    There are concerns about carcinogenicity, and when dispersed as fine dust, it can cause health hazards such as respiratory damage.

  • RFL Adhesive

    Resorcinol has concerns regarding skin irritation and carcinogenicity, and its use in RFL adhesives raises issues regarding environmental toxicity.

  • TBBS Vulcanization Accelerator

    Heating or chemical reactions can produce nitrosamines, which have been identified as a carcinogenic risk.

  • Aromatic oil plasticizer

    Containing polycyclic aromatic hydrocarbons, it has been internationally recognized as posing risks to environmental pollution and human health.

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Impact

We have set a goal to reduce CO2 and microplastic emissions by 80% compared to conventional methods.

CO2 emissions

80% reduction is the target

LCA calculation

For LCA calculations, click here.

Microplastic emissions

80% reduction is the target

European regulations

For European regulations, click here.

Made in Japan

Material Innovation for Next-Generation Tires

We are committed to reducing the use of conventional additives and transitioning to advanced materials that minimize environmental impact.

WAVES Business Plan Contest Grand Prize

GX Field Startup Pitch Contest Jury Award

Marintec Grand Prix Grand Prize & Terral Award

Industry-Up Business Contest Finalists

Monozukuri Hardware Cup

Latest News

Please refer here for the latest information.

Participates in the 70th Lignin Symposium; Exploring the potential of lignin materials for tire applications
2025-11-08

Participates in the 70th Lignin Symposium; Exploring the potential of lignin materials for tire applications

Participates in the 16th National Shared Bicycle Conference; Exploring collaboration and knowledge exchange in sustainable mobility
2025-10-30

Participates in the 16th National Shared Bicycle Conference; Exploring collaboration and knowledge exchange in sustainable mobility

Exhibits at the “Fujinokuni Cellulose Circular Economy International Exhibition 2025” Proposing sustainable mobility through biomaterials
2025-10-18

Exhibits at the “Fujinokuni Cellulose Circular Economy International Exhibition 2025” Proposing sustainable mobility through biomaterials

Our base

  • 1230 Fujiooka, Fuji City, Shizuoka Prefecture

Mie laboratory

  • 599 MIYAMOTO, IITAKA-CHO,515-1614 MATSUSAKA-SHI, MIE,JP

Team

Our team consists of experienced professionals in technology development, mass production, sales, and impact management.

M. Suzuki

CEO

After working in new business development at a research company, ...

M. Kimura

CTO

After serving as senior managing director of an office automation consumables manufacturer, ...

Ecosystem

We are located in Shizuoka Prefecture’s Fuji City, home to beautiful Mt. Fuji and Suruga Bay.

This location is home to a sophisticated ecosystem of nanocellulose technology, featuring top-tier research institutes, private companies, and public networking organizations.

CONTACT


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